Product bundling: Virtual and Physical Bundles

Product bundling: Virtual and Physical Bundles

To compete in the market, retailers very often sell their products in bundles to offer customer benefits and retain them.  
EasyEcom provides two ways to manage the bundling: Virtual bundling and Physical bundling. Let me explain the difference between the two and the benefits of both the approaches.

Virtual Combos

In a virtual combo, multiple items can be bundled together and offered to the customer. For example, offering customers a cold drink and popcorn together or as individual items also. 

Why create Virtual Combos?

  • Removes idle stock

  • Improves your product offerings visibility on the website

  • Boost Sales

How virtual combos work in EasyEcom? 

In EasyEcom, users can create a virtual combo SKU and sell multiple individual SKUs by treating them as a combo component. 

For example, if you are giving a combination offer of toothpaste and a toothbrush, you simply have to create a combo SKU which includes both toothpaste SKU and the toothbrush SKU.You can sell multiple SKUs as a combo by categorizing them as a component. 

The same is explained in the below infographic.

This way you will easily be able to offer combos to your customers without worrying about managing your inventory and going out of stock.


Kitting refers to bundling multiple items into one SKU, and treating it as one single product which will be offered to the customer. 

 Why create Kits?

  • Reduces fulfillment costs

  • Improves warehouse efficiency 

  • Increases order value 

  • Reduces human-error in handling 

How do kits (physical combo) work in EasyEcom? 

If you combine multiple items into the final product SKU, that will fall into the kitting process or physical combo. In this process, we will need to define the components of the combo which is called Bill of Material (BOM). Note that, if you create a Kit, all your SKUs are sold together as one product.

The same is explained in the below infographic.

If you want to learn more on combo handling in Easyecom, please click here to read how to create and view combo SKUs. 

Click here to read how to create a Kit.

    • Related Articles

    • Creating and Viewing Virtual Combo SKUs

      In a virtual combo multiple items are bundled together and sold to a customer.  Retailers often sell their product in virtual combos as it helps them in removing their idle stock in boosting sales.  Creating combos in EasyEcom will also make it ...
    • Tax handling for Combo Bundles

      Often retailers like you sell their products by creating virtual combos instead of kitting. By creating a virtual combo on EasyEcom, you can tax the multiple SKUs in your Virtual Combo in three ways by following the below-mentioned process.  Step 1: ...
    • How to create a production order to generate kits (physical combo)?

      Whenever you have a need to produce kits / finished good inventory, please use the production order facility to inform your warehouse regarding that. This will provide you necessary tracking, documentation and an instrument for the warehouse to work ...
    • Manage Listings (SKU mapping)

      Manual SKU Mapping SKU is a unique identification number assigned to your product which is listed across multiple e-commerce channels. Once you map your SKU with EasyEcom, the system will provide you real-time access to your inventory data across all ...
    • FAQ Masters

      1. If I create a product in Product Master, does it reflect across all marketplaces? No it doesn’t reflect across all marketplaces.  2. How to set taxes at different levels? You can set tax at three levels: Company level, Category level and SKU ...